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What is Digital Marketing?
To reach the customers and to convery our product information we use internet, email, social media, search engine and other channels. Basically it is an online marketing with the use of internet.
Digital marketing means use of online platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing, which relies on offline channels such as print media or television, digital marketing leverages the internet and electronic devices to reach potential customers.
Digital marketing means use of online platforms, and technologies to promote and advertise products, services, or brands to a target audience. Unlike traditional marketing, which relies on offline channels such as print media or television, digital marketing leverages the internet and electronic devices to reach potential customers.
Career in Digital Marketing in India/world is gaining importance.
Nidhi Computer education focus on Practical oriented opproch with indepth knowledge of each and every modules.
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With single course we can get lots of Job Opportunities in various fields/sector,
Search Engine Optimization (SEO): The process of optimizing a website to improve its visibility on search engines like Google. The purpose is to improve organic (non-paid) traffic to the website.
Search Engine Marketing (SEM) / Pay-Per-Click (PPC): Paid advertising on search engines. Advertisers bid on keywords, and their ads are displayed when users search for those terms. Advertisers will get paid when ad is clicked.
Social Media Marketing: It promote business on social media platforms such as Facebook, Instagram etc. This can involve both organic (non-paid) and paid strategies.
Content Marketing: Creating important content to attract customers and engage a audience. This can be blog, articles, videos etc
Email Marketing: Using email to communicate with potential or existing customers. Email marketing can involve newsletters, promotional emails, and other types of messages to build relationships and promote products or services.
Affiliate Marketing: Partnering with other businesses or individuals (affiliates) to promote products or services in exchange for a commission on sales generated through their marketing efforts.
Influencer Marketing: It involves to promote products or services on social media with the help of influencers.
Analytics and Data Analysis: This helps marketers to understand the result of ads and on depending on it digital Marketers can take decision and update their digital marketing strategies.
Digital marketing allows businesses to target specific audiences, track the performance of campaigns in real-time, and adjust marketing strategies based on data.
The field of digital marketing offers a wide range of Job opportunities across various specializations due to its rapid growth and the increasing importance of online presence for businesses. Some of the prominent job roles in digital marketing include:
Digital Marketing Manager: Overseeing the overall digital marketing strategy, managing campaigns, and coordinating various digital channels to meet organizational goals.
Content Marketer: Creating and managing content such as blog posts, articles, videos, and infographics to engage and attract audiences.
SEO Specialist: Optimizing websites to improve search engine rankings and increase organic traffic through keyword research, content optimization, and link building strategies.
PPC Specialist/SEM Manager: Managing paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media to drive targeted traffic and achieve specific goals.
Social Media Manager: Creating and implementing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to build brand awareness, engage audiences, and drive conversions.
Email Marketing Specialist: Developing and executing email marketing campaigns to nurture leads, retain customers, and drive sales through targeted email communications.
Analytics Manager: Analyzing data from various digital marketing channels to measure performance, identify trends, and make data-driven decisions to optimize campaigns.Creating and implementing social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to build brand awareness, engage audiences, and drive conversions.
Influencer Marketer/Partnerships Manager: Collaborating with influencers and managing partnerships to promote products/services and reach a wider audience.
E-commerce Specialist: Focusing on strategies specific to online sales and optimizing digital marketing efforts for e-commerce platforms.
The demand for digital marketing professionals continues to grow as businesses recognize the importance of having a strong online presence. Individuals with skills in data analysis, digital strategy development, content creation, and proficiency in using various digital marketing tools and platforms are highly sought after in today's job market. Continuous learning and staying updated with the latest trends and technologies in digital marketing are essential to excel in this field.
Any Graduate (BA/Bsc/Bcom/BBA/BCA/BCS etc) can join this course and make great career.
Joining a Nidhi Computer Education for digital marketing can offer several benefits for individuals looking to enter in the field.
joining a computer institute can be beneficial. It's important to choose a reputable institution with a good syllabus.
Joining a computer institute like Nidhi Computer Education for digital marketing can offer several benefits:
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Pune
Before joining the institute I tried with online courses but that was very confusing, Finally I Join this institute and all my doubts got cleared and Now I am working in pune based real easted company as an Digital Marketing expert.
I strongly suggest to join Nidhi Computer education to make career in Digital marketing.
Aurangabad
I am from Engineering background, but I had intereset in digital marketing.
I learnt all the concept here very well and now I am working part time as Digital Marketer while studing in collage. Thanks to Mahendra Sir.
Freelancer
My experience at Nidhi Computer Education is great. The trainers at Nidhi institute helped us to improve my skills.
I am thankful to Mahendra Sir who helped me a lot and while wokring as freelancer if I face an problem then they are always with us.
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